Capture Potential Revenue Loss: An Actionable Playbook for Reducing Customer Insult
Nowadays, competitive advantage is less about the product and more about the whole consumer experience. Customers are demanding that their card-not-present shopping experiences, from travel bookings to hailing a rideshare, are both secure and frictionless.
Today, consumers have nearly endless choices in merchants and digital goods providers. A good customer who is falsely rejected from completing their transaction becomes not only one lost purchase, but a potential new customer for the competition.
And these kinds of demands from customers will only grow. Now is the time for proactive merchants to implement a balanced approach to managing fraud on their eCommerce platforms, one that ensures good customers will have a flawless shopping experience. Watch our digital fireside chat to learn how to identify poor customer experiences and the steps you can take to address them, without increasing fraud rates.
You can download the presentation deck here.