[On-demand webinar]
Reducing transaction friction and fraud
Friction is anything that slows down consumers' online shopping experiences — from sign-ups and onboarding to selecting a shipping option. Shoppers disdain friction, but merchants require it to consummate a transaction and prevent fraud.
In this 20-minute streaming webinar (plus a free companion ebook), we'll explain how merchants minimize friction to close more sales while preventing fraudsters.
Watch this on-demand webinar to learn about:
- 3 types of friction — Required, needed, desired — and the importance of each.
- Innovative ways to minimize friction while capturing essential data.
- Examples of excessive friction that decimate sales.
Your Webinar Presenters
Micheal Mullen
Product Marketing
Ekata, a Mastercard company
Samantha Collier
Contributing Editor
Practical eCommerce
About Ekata
Ekata Inc., a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud worldwide. Our identity verification solutions are powered by the Ekata Identity Engine, which combines sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers. Using Ekata’s solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.
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