Friction is anything that slows down consumers' online shopping experiences — from sign-ups and onboarding to selecting a shipping option. Shoppers disdain friction, but merchants require it to consummate a transaction and prevent fraud.
In this 20-minute streaming webinar (plus a free companion ebook), we'll explain how merchants minimize friction to close more sales while preventing fraudsters.
Watch this on-demand webinar to learn about:
3 types of friction — Required, needed, desired — and the importance of each.
Innovative ways to minimize friction while capturing essential data.
Examples of excessive friction that decimate sales.
Your Webinar Presenters
Ekata, a Mastercard company
Made possible by the proprietary Ekata Identity Engine
Sophisticated data science and machine learning, the Ekata Identity Engine combines two proprietary datasets, the Ekata Identity Graph and the Ekata Identity Network. These datasets are built around core identity attributes that are transformed into unique and valuable insights that allows businesses to accurately make risk decisions about their customers.
Verify more legitimate interactions to grow and retain your customer base.
Catch more fraud to protect your bottom line.
Optimize Manual Review Queues
Make faster risk decisions and approve more good transactions.
Avoid Lost Revenue
Decline the fraudulent transactions while approving more good customers.
Award Winning Global Identity Verification Solutions
2,000 Satisfied Customers
238 Countries and Territories
200M Monthly Anonymous Queries
Ekata Inc., a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud worldwide. Our identity verification solutions are powered by the Ekata Identity Engine, which combines sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers. Using Ekata’s solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.