[On-Demand Webinar]
Stopping Fraud and Promo Abuse at Account Opening
Traditional forms of fraud and promo abuse often begin before transaction, but assessing risk at account opening requires a particular balance between user experience and risk management.
Organizations tend to focus on direct or “hard” fraud losses, while “soft” fraud like promo abuse are often overlooked. Yet, promo fraud — the fraudulent exploitation of promotional incentives, including referral rewards, beyond their intended use — represents $89B in total U.S. retail revenue loss annually according to a recent PYMNTS’ study.
In this webinar, we will discuss strategies for identifying and mitigating both direct fraud and promo abuse beginning at the account opening stage.
Watch this on-demand webinar to learn about:
- The difference between soft and hard fraud & their associated costs
- The benefits of identifying and tracking soft fraud — including promo abuse
- Key strategies for stopping fraud sooner in the customer journey
Your Webinar Presenters
Meagan Sarratt
Product Marketing
Ekata, a Mastercard company
Justin McDonald
Sr. Risk Management Consultant
The Fraud Practice
Made possible by the proprietary
Ekata Identity Engine
Sophisticated data science and machine learning, the Ekata Identity Engine combines two proprietary datasets, the Ekata Identity Graph and the Ekata Identity Network. These datasets are built around core identity attributes that are transformed into unique and valuable insights that allows businesses to accurately make risk decisions about their customers.
Join 2,000+ secure customers
Key Benefits
Improve Approval Rates
Verify more legitimate interactions to grow and retain your customer base.
Reduce Chargebacks
Catch more fraud to protect your bottom line.
Optimize Manual Review Queues
Make faster risk decisions and approve more good transactions.
Avoid Lost Revenue
Decline the fraudulent transactions while approving more good customers.
Award Winning Global Identity Verification Solutions
120%
Retention
2,000
Satisfied Customers
238
Countries and Territories
200M
Monthly Anonymous Queries
About Ekata
Ekata Inc., a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud worldwide. Our identity verification solutions are powered by the Ekata Identity Engine, which combines sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers. Using Ekata’s solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.
