[On-Demand Webinar]

Stopping Fraud and Promo Abuse at Account Opening


Traditional forms of fraud and promo abuse often begin before transaction, but assessing risk at account opening requires a particular balance between user experience and risk management.


Organizations tend to focus on direct or “hard” fraud losses, while “soft” fraud like promo abuse are often overlooked. Yet, promo fraud — the fraudulent exploitation of promotional incentives, including referral rewards, beyond their intended use — represents $89B in total U.S. retail revenue loss annually according to a recent PYMNTS’ study.


In this webinar, we will discuss strategies for identifying and mitigating both direct fraud and promo abuse beginning at the account opening stage.


Watch this on-demand webinar to learn about:

  • The difference between soft and hard fraud & their associated costs
  • The benefits of identifying and tracking soft fraud — including promo abuse
  • Key strategies for stopping fraud sooner in the customer journey


Your Webinar Presenters


Meagan Sarratt

Product Marketing

Ekata, a Mastercard company


Justin McDonald

Sr. Risk Management Consultant

The Fraud Practice


Made possible by the proprietary
Ekata Identity Engine


Sophisticated data science and machine learning, the Ekata Identity Engine combines two proprietary datasets, the Ekata Identity Graph and the Ekata Identity Network. These datasets are built around core identity attributes that are transformed into unique and valuable insights that allows businesses to accurately make risk decisions about their customers.


Join 2,000+ secure customers



Key Benefits


Improve Approval Rates


Verify more legitimate interactions to grow and retain your customer base.

Reduce Chargebacks

Catch more fraud to protect your bottom line.

Optimize Manual Review Queues

Make faster risk decisions and approve more good transactions.

Avoid Lost Revenue

Decline the fraudulent transactions while approving more good customers.


Award Winning Global Identity Verification Solutions



Satisfied Customers


Countries and Territories

Monthly Anonymous Queries


About Ekata


Ekata Inc., a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud worldwide. Our identity verification solutions are powered by the Ekata Identity Engine, which combines sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers. Using Ekata’s solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.



Copyright 2022 Ekata