Capture Potential Revenue Loss: An Actionable Playbook for Reducing Customer Insult

Webinar available on-demand, please click here

Nowadays, competitive advantage is less about the product and more about the whole consumer experience. Customers are demanding that their card-not-present shopping experiences, from travel bookings to hailing a rideshare, are both secure and frictionless.

Today, consumers have nearly endless choices in merchants and digital goods providers. A good customer who is falsely rejected from completing their transaction becomes not only one lost purchase, but a potential new customer for the competition.

And these kinds of demands from customers will only grow. Now is the time for proactive merchants to implement a balanced approach to managing fraud on their eCommerce platforms, one that ensures good customers will have a flawless shopping experience. Join Ekata for a digital fireside chat to learn how to identify poor customer experiences and the steps you can take to address them, without increasing fraud rates.

Frank Turner | Ekata

Senior Solution Architect

Frank is a Senior Solution Architect at Ekata and spends his days helping customers gain insight from using Ekata’s API’s to fight fraud while increasing revenue. A self proclaimed data nerd, he spends his nights teaching part time data science at General Assembly. Prior to joining Ekata, Frank worked in electronic test and measurement at Rohde and Schwarz, bringing tools to market that made technologies such as 5G and automotive radar possible. Frank has a Bachelor of Science in Electrical Engineering with minors in Math and Physics from Colorado State University.

Wendy Hokanson | Ekata

Senior Product Marketing Manager

Wendy is a Senior Product Marketing Manager at Ekata, based out of Seattle, WA. She is spearheading the execution of Ekata’s go-to-market product strategies. Wendy brings over 20 years of experience in marketing, consulting, and business development. Prior to joining Ekata, she was the Global Head of Marketing for Citigroup’s proprietary analytics SaaS and API products, bringing sophisticated analytics tools to market that are designed for institutional investors. Wendy has a Bachelor of Arts in Economics from the University of California at Berkeley and a Masters in Business Administration in Strategy, Operations and Marketing from Carnegie Mellon University.

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