[On-Demand Webinar]

Balancing Customer Experience and Fraud Prevention: What’s the Secret?


How do you fight fraud effectively without your customers noticing? You’ll learn the secret to finding the balance between these two goals, and how to build and execute a single strategy that will hit KPIs for both.


During this webinar, we discuss the mistakes companies make when developing a customer-centric fraud prevention strategy—and reveal the three actionable tactics that can deliver a huge impact in a short amount of time.

Watch this on-demand discussion to learn about:

  • What is a transaction risk profile, and why does it matter?
  • What stages of the customer journey matter when it comes to stopping fraud?
  • What is the best way to collect, and make use of, internal data?
  • What is the proper role of the human fraud analyst in an age of increasingly complex threats?
  • And more!


Your Webinar Presenters


Meagan Sarratt

Product Marketing

Ekata, a Mastercard company


Alexander Hall

Fraud Prevention Strategist

Dispute Defense Consulting


Bradley Chalupski


Merchant Fraud Journal


Made possible by the proprietary
Ekata Identity Engine


Sophisticated data science and machine learning, the Ekata Identity Engine combines two proprietary datasets, the Ekata Identity Graph and the Ekata Identity Network. These datasets are built around core identity attributes that are transformed into unique and valuable insights that allows businesses to accurately make risk decisions about their customers.


Join 2,000+ secure customers



Key Benefits


Improve Approval Rates


Verify more legitimate interactions to grow and retain your customer base.

Reduce Chargebacks

Catch more fraud to protect your bottom line.

Optimize Manual Review Queues

Make faster risk decisions and approve more good transactions.

Avoid Lost Revenue

Decline the fraudulent transactions while approving more good customers.


Award Winning Global Identity Verification Solutions



Satisfied Customers


Countries and Territories

Monthly Anonymous Queries


About Ekata


Ekata Inc., a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud worldwide. Our identity verification solutions are powered by the Ekata Identity Engine, which combines sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers. Using Ekata’s solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.



Copyright 2022 Ekata