With fraudsters now looking to exploit any weak spot in a merchant’s defenses, it’s become crucial for ecommerce companies to assess risk at every stage of the customer journey. But how do you fight fraud effectively without creating unwanted friction for your good customers?
During this webinar, we’ll explore multi-layered fraud prevention approaches that balance friction and fraud with dynamic identity data. Learn why standalone fraud solutions are no longer enough and leave with three actionable tactics you can use to build a holistic customer-centric fraud prevention strategy.
Watch this on-demand webinar to learn about:
The current state of ecommerce fraud
Why identity verification is critical to fraud prevention
What stages of the customer journey matter when it comes to stopping fraud
3 holistic fraud prevention tactics that will unlock exceptional customer experiences
Your Webinar Presenters
Lead Field Data Scientist, Ekata
eCommerce Enterprise Account Executive
Made possible by the proprietary Ekata Identity Engine
Sophisticated data science and machine learning, the Ekata Identity Engine combines two proprietary datasets, the Ekata Identity Graph and the Ekata Identity Network. These datasets are built around core identity attributes that are transformed into unique and valuable insights that allows businesses to accurately make risk decisions about their customers.
Verify more legitimate interactions to grow and retain your customer base.
Catch more fraud to protect your bottom line.
Optimize Manual Review Queues
Make faster risk decisions and approve more good transactions.
Avoid Lost Revenue
Decline the fraudulent transactions while approving more good customers.
Award Winning Global Identity Verification Solutions
2,000 Satisfied Customers
238 Countries and Territories
200M Monthly Anonymous Queries
Ekata Inc., a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud worldwide. Our identity verification solutions are powered by the Ekata Identity Engine, which combines sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers. Using Ekata’s solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.