With fraudsters now looking to exploit any weak spot in a merchant’s defenses, it’s become crucial for ecommerce companies to assess risk at every stage of the customer journey. But how do you fight fraud effectively without creating unwanted friction for your good customers?
During this webinar, we’ll explore multi-layered fraud prevention approaches that balance friction and fraud with dynamic identity data. Learn why standalone fraud solutions are no longer enough and leave with three actionable tactics you can use to build a holistic customer-centric fraud prevention strategy.
Watch this on-demand webinar to learn about:
Your Webinar Presenters
Elisa Ahern
Lead Field Data Scientist, Ekata
Ren Singh
eCommerce Enterprise Account Executive
Made possible by the proprietary
Identity Engine
Mastercard Identity empowers trusted connections in the digital economy, allowing consumers to interact seamlessly and securely. Our global identity technologies, data and insights, machine learning scores, and biometrics enable organizations worldwide to verify and authenticate more genuine consumers and prevent fraud in real-time.
Over 2,000 Customers Worldwide
Key Benefits
Improve Approval Rates
Verify more legitimate interactions to grow and retain your customer base.
Reduce Chargebacks
Catch more fraud to protect your bottom line.
Optimize Manual Review Queues
Make faster risk decisions and approve more good transactions.
Avoid Lost Revenue
Decline the fraudulent transactions while approving more good customers.
About Mastercard Identity
Today’s digital economy opens a world of opportunity for everyone everywhere to connect. Mastercard Identity securely and seamlessly connects people with merchants, banks, and businesses worldwide — enabling them to interact with confidence how, where and when they want. Powered by global identity technologies, data and insights, machine learning scores and biometrics, organizations worldwide can verify and authenticate more genuine consumers and prevent fraud in real-time. From the initial account opening through account changes – and across the entire payment transaction and fraud ecosystems, Mastercard Identity instills trust on both sides of the interaction.
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