The Gartner Approach: Layered and Orchestrated


High-risk, remote digital interactions are now taking place more than ever before; from opening new accounts, to accessing bank accounts, and more. 

Data-centric affirmation is no longer enough. Fraud leaders must deploy a layered, orchestrated approach to fight fraud. 

A risk management solution for 2022 should offer the capability to: 

  • Define a series of events across the entire customer journey 
  • Ingest risk and trust signals from different solutions at each of those events
  • Define risk thresholds via rules and policies for each event, based on the ingested signals and event data
  • Define actions to be carried out based on risk
  • Ingest responses from triggered solutions to invoke logic within the workflow that dictates the next phase of the customer journey
  • Manage changes to the workflow in the orchestration solution, without requiring static programming changes 

March 2022, Gartner® Market Guide for Identity Proofing and Affirmation Report

Download the 2022 Gartner Market Report to Learn More!



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We invite you to read up on the latest Gartner recommendations

  • Rampant theft of personally identifiable information continues to wreak havoc
  • Checking static identity data is no longer enough
  • A layered approach is a must 

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Ekata Identity Engine


Sophisticated data science and machine learning, the Ekata Identity Engine combines two proprietary datasets, the Ekata Identity Graph and the Ekata Identity Network. These datasets are built around core identity attributes that are transformed into unique and valuable insights that allows businesses to accurately make risk decisions about their customers.


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Key Benefits


Improve Approval Rates


Verify more legitimate interactions to grow and retain your customer base.

Reduce Chargebacks

Catch more fraud to protect your bottom line.

Optimize Manual Review Queues

Make faster risk decisions and approve more good transactions.

Avoid Lost Revenue

Decline the fraudulent transactions while approving more good customers.


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March 2022, Gartner® Market Guide for Identity Proofing and Affirmation, Akif Khan


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About Ekata


Ekata Inc., a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud worldwide. Our identity verification solutions are powered by the Ekata Identity Engine, which combines sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers. Using Ekata’s solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.



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