By 2024, more than 33% of digital commerce merchants and banks will have implemented a CARTA approach to fraud management, up from less than 5% in 2019, to reduce fraud rates and false positives and to improve customer retention.1
Fraud leaders must deploy a broad spectrum of capabilities that focus on:
- human and automated threats
- the gathering of attributes related to digital identity
- passive authentication techniques, and
- transaction monitoring
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1. Gartner, Take a CARTA Approach to Building a Successful Payment Fraud Detection Strategy for Digital B2C Channels, Refreshed 8 September 2020, Published 12 August 2019, Akif Khan
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