Installment loans: How to optimize your lead spend
This webinar occurred on November 7, 2019
Installment lenders face an entirely new set of challenges as they move from organic traffic and brick & mortar, to buying leads from lead generation sources. The tools, models, and data relied upon for traditional underwriting no longer apply. And, most importantly, digital identity components like email and IP addresses, previously excluded from transactions, now play an important role.
In this webinar, we discuss how to harness new data sources like email, IP address and phone numbers with sophisticated decision platforms in order to produce rules and scorecards that give lenders an edge in their lead generation.
Watch this on-demand webinar to learn:
- How to leverage identity information to determine the validity of a lead
- How to create rules and scorecards using new data sets
- How to move beyond fraud and start auto-funding your best leads
Installment lenders face an entirely new set of challenges as they move from organic traffic and brick & mortar, to buying leads from lead generation sources. The tools, models, and data relied upon for traditional underwriting no longer apply. And, most importantly, digital identity components like email and IP addresses, previously excluded from transactions, now play an important role.
In this webinar, we discuss how to harness new data sources like email, IP address and phone numbers with sophisticated decision platforms in order to produce rules and scorecards that give lenders an edge in their lead generation.
Oscar Zumaran
Managing Partner at Lead Envy, LLC
Oscar has over a decade in the online industry and an extensive background in direct and affiliate marketing. Oscar currently is one of the Managing partners at Lead Envy, LLC.
Kurt Weiss
Director of Strategic Accounts at Ekata
Kurt leads Ekata's Online Lending practice. He works closely with Ekata’s partners in lending to understand their workflows and how best to leverage data to improve the process. He’s passionate about learning what makes his customers’ product valuable and how data can improve the experience of their end customers.