Friction, Fraud & Trust: How to Meet Modern Consumers’ Digital Demands
The pressure is on for merchants to build customer trust through a smooth & secure experience from account creation through transaction. Our new research shows 92% of consumers demand fast, frictionless experiences AND security. Any loss of trust can send a shopper to your competitor, perhaps forever.
Ekata experts Beth Shulkin and Matt Gonzalez discuss how friction, fraud and trust intermingle in the modern digital economy, the industry forces impacting card-not-present transactions and how companies can leverage machine learning behind-the-scenes to address these issues directly.
Watch this on-demand webinar to learn:
- What research shows about consumers’ unforgiving nature when it comes to speed, fraud protection and trust
- The interplay between friction, security and lost revenue
- How to improve your customers’ digital experience and increase retention using data and machine learning