Trusted transactions: Elevating authentication with smarter risk decisioning

In unregulated markets, inconsistent payment authentication methods often result in poor customer experiences, exposing both businesses and consumers to increased fraud risk while driving away legitimate customers.  

The goal is clear: Balancing seamless experiences with robust fraud prevention. Too often, businesses overcompensate, deterring legitimate customers to mitigate risk, rather than effectively preventing fraud.

Explore this eBook to:  

• Dispel myths that authentication equals friction, causing drop-offs and declines 
• Discover how risk-based authentication benefits both merchants and issuers by increasing acceptance rates 
• Learn best practices for optimizing your authentication flows and the importance of strategic friction 

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