In today's digital economy, customers demand secure and smooth online transactions, while businesses struggle to prevent fraud without disrupting user experience.
Watch our webinar recording with data science, fraud and product professionals from Mastercard, Sun Finance and Provenir as we explore how financial services organisations can strike the balance between fraud mitigation and customer experience strategies whilst staying compliant with EU regulations.
Topics discussed:
- How to better leverage enriched data and machine learning to gain more insights across the customer journey and lifecycle
- How to protect against synthetic identities at account opening as well as account takeovers and modifications, without impacting onboarding for good customers
- The importance of breaking down organisational siloes and barriers when it comes to data sharing and decisions made on fraud prevention
- Why building dynamic workflows that incorporate identity, device and behavioural data is essential to improving risk decisioning and customer experience
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