Ebook: Building Trust as an Online Marketplace or E-Commerce Site
Building and maintaining consumer trust is crucial to the success of every online business. For online marketplaces, it is especially challenging because the platforms are prone to many types of fraud and abuse. However, there is more to building consumer trust than fraud prevention.
Online marketplaces and e-commerce sites must also develop effective strategies when it comes to reputation, onboarding, customer support, and communication.