A data-driven approach for distinguishing between valid and fraudulent activity
Ecommerce businesses today regularly use promotions and coupon codes to capture new prospects and reward loyal customers. Unfortunately, fraudsters can exploit these incentives by creating multiple accounts to redeem the same promo many times, sending referral codes to fake emails, and more — resulting in distorted acquisition metrics and wasted marketing spend.
Promo abuse has become an increasingly pervasive and costly problem for organizations, yet it’s still often missed or overlooked. By assessing risk during the customer sign-up process — instead of waiting until the first transaction — businesses can quickly onboard good customers with minimal friction while weeding out bad actors.
Download this eBook to learn more about:
Challenges with identifying, tracking, and stopping promo abuse
Who commits promo fraud and why it persists
Impacts on near- and long-term revenue
How Ekata can help to identify and combat promo abuse at account creation
52% of merchants globally saw an increase in promo abuse in 2022.
Download the eBook Now! Combat promo fraud, maintain low-friction customer experiences, and ensure your hard-earned marketing dollars don't go to waste.
Made possible by the proprietary Ekata Identity Engine
Sophisticated data science and machine learning, the Ekata Identity Engine combines two proprietary datasets, the Ekata Identity Graph and the Ekata Identity Network. These datasets are built around core identity attributes that are transformed into unique and valuable insights that allows businesses to accurately make risk decisions about their customers.
Verify more legitimate interactions to grow and retain your customer base.
Catch more fraud to protect your bottom line.
Optimize Manual Review Queues
Make faster risk decisions and approve more good transactions.
Avoid Lost Revenue
Decline the fraudulent transactions while approving more good customers.
Award Winning Global Identity Verification Solutions
2,000 Satisfied Customers
238 Countries and Territories
200M Monthly Anonymous Queries
Ekata Inc., a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud worldwide. Our identity verification solutions are powered by the Ekata Identity Engine, which combines sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers. Using Ekata’s solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.