[eBook]
Reining in Promo Fraud
A data-driven approach for distinguishing between valid and fraudulent activity
Ecommerce businesses today regularly use promotions and coupon codes to capture new prospects and reward loyal customers. Unfortunately, fraudsters can exploit these incentives by creating multiple accounts to redeem the same promo many times, sending referral codes to fake emails, and more — resulting in distorted acquisition metrics and wasted marketing spend.
Promo abuse has become an increasingly pervasive and costly problem for organizations, yet it’s still often missed or overlooked. By assessing risk during the customer sign-up process — instead of waiting until the first transaction — businesses can quickly onboard good customers with minimal friction while weeding out bad actors.
Download this eBook to learn more about:
- Challenges with identifying, tracking, and stopping promo abuse
- Who commits promo fraud and why it persists
- Impacts on near- and long-term revenue
- How Ekata can help to identify and combat promo abuse at account creation
52% of merchants globally saw an increase in promo abuse in 2022.
Download the eBook Now!
Combat promo fraud, maintain low-friction customer experiences, and ensure your hard-earned marketing dollars don't go to waste.
About Ekata
Ekata Inc., a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud worldwide. Our identity verification solutions are powered by the Ekata Identity Engine, which combines sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers. Using Ekata’s solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.
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