In our report, “Infinite Want: Consumers Demand Speed and Security in the Digital Experience,” more than 7,000 consumers across North America and Europe were asked what they want in their digital experiences, how they respond when their needs are not met, and if they’ve personally experienced fraud. A majority of consumers demand trust, security, and data privacy, while also expecting digital transactions to be fast and frictionless.
Consumers aren’t willing to compromise on speed, convenience, or security when it comes to digital transactions, which was made extremely clear through this report.
Among key findings:
The pressure is on for businesses to build customer trust with a smooth yet highly secure experience from the very first interaction. Companies that can deliver on all fronts will earn the loyalty of today’s consumers. Download the report to learn what your customers expect.